Scarlett Johansson speaks out against AI misuse after a deepfake video falsely depicting her and other celebrities condemning Kanye West goes viral. Learn about her call for AI regulations.
In a recent incident highlighting the challenges posed by artificial intelligence (AI), an AI-generated video featuring deepfake representations of several Jewish celebrities, including Scarlett Johansson, Drake, Jerry Seinfeld, Mila Kunis, and Adam Sandler, was circulated online. The video depicted these figures wearing shirts with a Star of David and a provocative gesture, seemingly condemning rapper Kanye West's antisemitic remarks and actions. The montage concluded with an AI-generated image of Adam Sandler making an obscene gesture, accompanied by the message "Enough Is Enough."
Scarlett Johansson, 38, responded to the unauthorized use of her likeness by emphasizing the broader dangers of AI misuse. She stated, "The misuse of AI is a far greater threat than the misuse of an individual's image. This is about the potential for AI to be used to spread hate speech under the guise of a familiar face." Johansson called for legislative action, urging the U.S. government to implement clear regulations to protect individuals and society from the unchecked proliferation of AI-generated content.
This incident is not Johansson's first encounter with AI-related issues. In May 2024, she accused OpenAI of using a voice similar to hers in their ChatGPT application without her consent, leading to the suspension of the feature in question.
The AI-generated video in question was created by Israeli generative AI expert Ori Bejerano. He explained that the video was intended to counter Kanye West's recent antisemitic actions and comments, aiming to apply public and economic pressure on individuals promoting hate speech.
The proliferation of deepfake technology has raised significant concerns about consent, authenticity, and the potential for misinformation. Public figures, in particular, are vulnerable to having their likenesses used without permission, leading to potential reputational damage and the spread of false narratives.
Johansson's call to action underscores the urgent need for comprehensive legislation addressing AI misuse. She emphasized that this is a bipartisan issue crucial for humanity's future, highlighting the importance of maintaining a grasp on reality in an era where technology can easily blur the lines between fact and fabrication.
As AI technology continues to evolve, the balance between innovation and ethical considerations remains a pressing concern. The entertainment industry, among others, is grappling with the implications of AI-generated content, prompting discussions about the necessity of safeguards to protect individuals' rights and societal integrity.
In conclusion, the recent deepfake video involving Scarlett Johansson and other celebrities serves as a stark reminder of the potential dangers associated with AI misuse. Johansson's advocacy for legislative action highlights the need for a proactive approach to regulate AI technology, ensuring that it is used responsibly and ethically in society.
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